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MacRumors · 9 phút trước

Apple's Steady iPhone Pricing Pays Off as Rivals Scramble

Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, even as worldwide shipments fell 4% year-over-year amid an ongoing memory chip shortage, according to a new report from Omdia . It is Apple's best second-quarter showing on record, landing in what is normally its slowest stretch of the year. Omdia credits this to a strong iPhone 17 upgrade cycle, as well as Apple keeping prices flat across the lineup while rivals were forced to raise theirs. The firm still flagged that Apple raised prices on other products late in the quarter, which raises the question of whether iPhone pricing will follow suit later this year. The wider industry slump traces back to a memory chip shortage that has pushed component costs sharply higher, with some vendors reportedly paying several times more for memory than a year ago. Samsung was the only other major vendor to grow, holding the top overall spot at 22% share as Chinese competitors pulled back their lineups and raised prices to cope. Omdia expects the squeeze to worsen over the next two quarters as peak shopping season collides with tight supply, pushing vendors further upmarket to protect margins. That is expected to leave fewer affordable options for budget buyers, and adds another data point to observe as Apple heads into an iPhone 18 cycle already facing rising component costs of its own. Tag: Omdia This article, " Apple's Steady iPhone Pricing Pays Off as Rivals Scramble " first appeared on Mac

MacRumors · 52 phút trước

Apple Acquiring SigScalr

In March, Apple informed the EU that it had agreed to acquire certain assets and hire employees from SigScalr, according to a notice published today on the European Commission's website . SigScalr created the open-source observability platform SigLens, which companies can use to aggregate and analyze logs, metrics, and traces at massive scales for monitoring and debugging purposes. SigLens was known for being a cost-effective and fast solution compared to many competing platforms. Tag: Apple Acquisition This article, " Apple Acquiring SigScalr " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 1 giờ trước

Missed the Last Apple Watch Sale? Series 11 Now $100 Off on Amazon

Amazon this week has low prices on the Apple Watch Series 11 , with $100 discounts across numerous models of the smartwatch. This sale includes a handful of 42mm and 46mm GPS aluminum models, but cellular devices are a bit more rare this time around. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. You can get the 42mm GPS Apple Watch Series 11 for $299.00 , down from $399.00, and the 46mm GPS model for $329.00 , down from $429.00. On Amazon, you'll find four of the 42mm GPS models and three of the 46mm GPS models on sale at these all-time low prices. $100 OFF Apple Watch Series 11 (42mm GPS) for $299.00 $100 OFF Apple Watch Series 11 (46mm GPS) for $329.00 Compared to past sales, these are both solid second-best prices on the Apple Watch Series 11 and come within $20-$30 of those previous all-time low prices. Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple Deals This article, " Missed the Last Apple Watch Sale? Series 11 Now $100 Off on Amazon " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 1 giờ trước

Apple Plans AirPods-Like Pairing for Meta's Glasses and Quest

Apple is developing a new API that will let third-party accessories, including Meta 's Ray-Ban ‌Meta‌ glasses and Quest headsets, automatically pair across a user's Apple devices the same way AirPods and the Apple Watch do today, according to Apple's EU Interoperability Request page . The plan responds to a request ‌Meta‌ filed in October 2025 under the EU's Digital Markets Act, asking Apple to let a ‌Meta‌ device, once paired with one iPhone or iPad , automatically become available on a user's other Apple devices without extra prompts. Third-party accessories have never been able to tap into that ability, meaning owning non-Apple hardware alongside an iPhone has always involved more friction. If Apple builds this out, that gap will close, at least for whichever manufacturers get access to the new API. Apple told ‌Meta‌ on February 4 that it plans to let third-party apps access cryptographic materials that make a pairing completed on one Apple device usable on another, secured by a session key and a one-time, per-accessory user consent. Apple expects to finish development by spring 2027 and ship it "shortly thereafter," which points toward an iOS 27.x update, possibly iOS 27.4, though Apple has not yet confirmed a version. The feature runs on AccessorySetupKit and Proximity Pairing, infrastructure Apple built to comply with a March 2025 European Commission ruling and which only works in the EU today, the same infrastructure behind the p

MacRumors · 2 giờ trước

Apple Stock Hits Record Territory as Traders Sour on AI Spending

Apple shares have rallied 15 percent since their worst day on the stock market in more than a year, adding almost $600 billion in value since June 25 and returning the stock to record territory (via Bloomberg ). The rebound comes as investors grow uneasy about the mind-boggling sums of cash continually being poured into the AI data center buildout, despite there being no obvious indicator for when investors will get a return on their investment. Apple's decision to sit out the data center spending spree and instead pay Google for access to its frontier AI models is being increasingly seen by traders as an asset rather than a liability. Apple is using Google's Gemini to underpin the revamped version of Siri and new Apple Intelligence features across its platforms. Apple's WWDC presentation last month of upcoming AI features in iOS 27 and macOS Golden Gate initially sent the stock lower, but it has since rebounded in impressive fashion. The rally has occurred in spit of the fact that Apple is facing pressure from soaring memory chip costs, which was what prompted the company to raise prices on Macs, iPads, and its Home devices on June 25. That was the move that triggered the company's worst single-day stock drop since April 2025, with shares closing at $275.15. Apple's iPhone models were spared similar price hikes, but the company has hinted that further increases could follow. Investors are also viewing Apple's upcoming foldable iPhone, expected in September, as a potential ca

MacRumors · 3 giờ trước

Meta Pulls AI Image Feature From Instagram Days After Launch

Remember that new feature Meta announced last week that let people use public Instagram posts and reels to generate AI content? It didn't last long. Meta pulled the feature from Instagram late on Friday, following widespread criticism over privacy concerns. "Our intent was to provide a useful creative tool and to give people control over whether their public ​content could be referenced in this way," Meta said in a statement . "We've ​heard the feedback that this feature missed the mark, so ⁠it's no longer available," the company added. Tag: Meta This article, " Meta Pulls AI Image Feature From Instagram Days After Launch " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 4 giờ trước

5 New Waze Features Rolling Out Now: Here Are All the Details

Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting. Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here" will prompt Waze to send the information to local map editors, who then verify the suggestion and update the map for everyone. Google says reporting road updates conversationally is rolling out now globally on iOS and Android. Elsewhere, Gemini is being recruited in Waze to help users who know what they need to get, but don't know where to get it. Before navigating somewhere, you can tap the search voice icon to ask questions like "Find me a coffee shop that's open right now," "Find me parking close to Grand Mall" or something more specific like "Find me a gas station nearby with the lowest prices." Google says Waze will respond with a list of options that you can navigate using your voice. The feature is also rolling out worldwide now on all platforms. In addition, Waze is getting an option to adjust to a "less chatty" mode for voice prompts, so that interacting with the app's driving directions doesn't intrude as much on a driver's music or podcast listening. Waze is also getting a new Motorcycle Mode that includes two-wheeled shortcuts and more accurate ETAs for more optimal routing. Las

MacRumors · 5 giờ trước

Report: Apple Agreed to Intel Chips Amid White House Tariff Talks

Apple faced pressure from the White House to use Intel's chipmaking plants while it was negotiating relief from semiconductor tariffs last summer, reports The Wall Street Journal ($). In August 2025, Apple CEO Tim Cook was in Washington to lobby the Trump administration to drop its proposed 100 percent tariff on semiconductor imports – a levy that would have raised costs across Apple's product line. Apple reportedly secured an exemption after pledging to invest hundreds of billions of dollars in the U.S., although many of those investments were already planned. During the meetings, president Trump and commerce secretary Howard Lutnick are said to have urged Cook to use Intel's fabrication plants to make some of Apple's chips. The link between the tariff talks and the Apple-Intel deal had not been previously reported. Almost a year later, Trump announced via his Truth Social platform that Apple would begin using Intel-made chips in some products. "We need to design and build our Chips right here in America," the president posted. The news sent Intel shares to record highs. According to a person familiar with the negotiations cited by the WSJ , Apple plans to have Intel make chips for both Mac laptops and iPhones. The report doesn't say which chips or in what volume, and Apple is expected to remain reliant on Taiwan Semiconductor Manufacturing Company, or TSMC, for the majority of its custom silicon. Apple hasn't looked to Intel as a supplier before, both because the chipmaker

MacRumors · 22 giờ trước

Apple Stores to Expand Use of 'Tap to Pay on iPhone'

In 2022, Apple began rolling out Tap to Pay on iPhone , a system that allows small business owners and other merchants to accept contactless payments on an iPhone, with no point-of-sale hardware required. The feature allows customers to pay by simply tapping their iPhone or Apple Watch, credit card or debit card, or other contactless payment option on the merchant's iPhone. Payment is securely completed using NFC, like Apple Pay. Some of Apple's retail employees have been provided with iPhone 14 units, allowing customers to check out with Tap to Pay on iPhone at the company's stores. Apple has been gradually phasing out its previous Bluetooth credit card readers as part of this transition, and now the company apparently plans to go a step further. Bloomberg 's Mark Gurman today said Apple will be giving more retail employees newer iPhone 16 units to expand its in-store usage of Tap to Pay on iPhone. "The tap-to-pay system in the iPhone 14 can sometimes be finicky and not support metal cards like American Express Platinum or Chase Sapphire Reserve," he explained. "But Apple has found that the iPhone 16 does a better job and eliminates the need for store employees to carry around the specialized terminals." iOS 27 builds upon Tap to Pay on iPhone with a new "Tap to Share" feature . Tags: Apple Store , Mark Gurman , Tap to Pay on iPhone This article, " Apple Stores to Expand Use of 'Tap to Pay on iPhone' " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 23 giờ trước

Apple's M7 Ultra Chip Designed to Match a 2019 Mac Pro Feat

Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg 's Mark Gurman . However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage. In 2019, Apple released an Intel-based Mac Pro with up to 1.5TB RAM . This article, " Apple's M7 Ultra Chip Designed to Match a 2019 Mac Pro Feat " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 23 giờ trước

Two New Apple Pencils Reportedly Launching Next Year

Two new Apple Pencil models are in development for release alongside next-generation iPad Pro models next year, according to Bloomberg 's Mark Gurman . Specifically, he said new versions of the lower-end Apple Pencil with a USB-C port and the higher-end Apple Pencil Pro are in the works. Apple is working to satisfy upcoming EU requirements related to making batteries more replaceable, leading Gurman to believe that the new Apple Pencil models could be equipped with "new battery systems." While that wording is vague, it seems to suggest that the next Apple Pencil models could have replaceable batteries. No other details were provided, so we do not know of any potential design changes or other new features that are planned at this time. The current Apple Pencil with a USB-C port was released in November 2023, while the Apple Pencil Pro followed in May 2024. Related Roundup: iPad Pro Tags: Apple Pencil , Mark Gurman Buyer's Guide: iPad Pro (Neutral) Related Forum: iPad Accessories This article, " Two New Apple Pencils Reportedly Launching Next Year " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 23 giờ trước

iOS 27 Public Beta Reportedly Coming This Week

The first public betas of iOS 27, macOS Golden Gate, and more will be released this week, according to Bloomberg 's Mark Gurman . This aligns with Apple's promised July timeframe. If you have an iPhone 15 Pro or newer, the key new feature is Siri AI , but there is a waitlist if you want to try it. Related Roundups: iOS 27 , iPadOS 27 This article, " iOS 27 Public Beta Reportedly Coming This Week " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 23 giờ trước

Here's Why Apple is Reportedly Skipping M6 Pro and M6 Max Chips

According to Bloomberg 's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max chips . In his Power On newsletter today , he said the reason for this break in tradition is AI. "Apple had been planning major neural-processing upgrades for the M7 family and ultimately decided those improvements were important enough to justify accelerating the next generation rather than completing the M6 lineup," he explained. There won't be an M6 Ultra chip either, he said. A new 14-inch MacBook Pro with a base M6 chip will be released later this year, and then Apple plans to move on to releasing the base M7 chip in the first half of 2027, M7 Pro and M7 Max chips in late 2027, and an M7 Ultra chip in 2028. He said the M7 Ultra chip in particular "dramatically upgrades AI performance," and that it may power Apple Intelligence servers starting in 2029. "AI is no longer just another feature Apple's chips need to support," said Gurman. "It is now shaping how those products are designed and when they are shipped." The current M5 Pro and M5 Max chips launched in March, and Gurman still expects an M5 Ultra chip to debut in the Mac Studio as early as this year. A summary: M5 chip: October 2025 M5 Pro and M5 Max chips: March 2026 M5 Ultra chip: Late 2026 M6 chip: Late 2026 M7 chip: First half of 2027 M7 Pro and M7 Max chips: Second half of 2027 M7 Ultra chip: 2028 Related Roundups: Mac Studio , MacBook Pro Tags: Apple Silicon , Mark Gurman B

MacRumors · 1 ngày trước

AirPods Pro 3 Hit Best Price Since Prime Day at $199.99

Amazon today has the AirPods Pro 3 available for $199.99 , down from $249.00. This is the best price we've seen on the AirPods Pro 3 since Prime Day ended last month, coming in around $20 higher when compared to that all-time low price. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. This model of the AirPods Pro launched in September 2025 and has 2x better Active Noise Cancellation than the previous generation, better audio quality, a revised fit that's meant to improve comfort and stability, Live Translation for in-person conversations, and heart rate sensing for workouts. $49 OFF AirPods Pro 3 for $199.99 Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple Deals This article, " AirPods Pro 3 Hit Best Price Since Prime Day at $199.99 " first appeared on MacRumors.com Discuss this article in our forums

MacRumors · 1 ngày trước

Apple's 2026 Back to School Offer is Coming Soon

Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg 's Mark Gurman . This suggests that the offer will begin in the U.S. in the next few days. Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in addition to the discounted prices already available through Apple's education store year-round, but it will be a bittersweet situation this year given that Apple recently raised prices on all Macs and iPads . This article, " Apple's 2026 Back to School Offer is Coming Soon " first appeared on MacRumors.com Discuss this article in our forums